Search
Best in the Business Blog
Irony! As Opportunities Increase, Financial Advisors Decrease
It’s a paradox! Just as opportunities for financial advisors are on the rise, more advisors than ever before are leaving the industry. A study by research firm Cerulli...
How Financial Advisors Use Client Surveys to Onboard New Clients
Top-performing financial advisors know that their new client onboarding process sets the tone for a long-term partnership. Indeed, the initial impression that the...
Improve Your Marketing with a Free Assessment
Marketing is one of the most critical activities in the ClientWise Professional Advisory Model™ (PAM™). An effective marketing campaign leverages your branding message...
Financial Advisor Succession Planning: Do as I say, Not as I do
Business and succession planning expertise is an important expertise that many financial advisors bring to their clients. However, according to ClientWise research, less...
How Referrals Juice Up Financial Advisor Marketing, Part 2
For most financial advisors, it’s a given that referrals are the main driver of your wealth management practice. We discussed the pluses and minuses to this approach in...
The Pros/Cons of a 100% Referral-Based Financial Advisory Practice
Referrals are the lifeblood of a thriving financial advisory business. Our proprietary research has shown that 71 percent of new assets for top-performing financial...
Marketing Idea for Financial Advisors: Americans Who Retire Abroad
There’s some interesting research that indicates the number of Americans who will retire abroad is likely to grow by 9 times, over the next few years. As a marketing...
4 Proven Media Relations Strategies that Work for Financial Advisors
Many financial advisors want more exposure in the media. It’s a no-brainer really. Media attention raises your awareness with potential clients, potential professional...
How Financial Advisors Can Lever the Fiduciary Standard
You may have seen this provocative article in this past weekend’s NY Times, “A Fancy Financial Adviser Title Does Not Ensure High Standards”.
How Financial Advisors Use Client Surveys to Transform Their Business
Marketers have long known that Client Surveys are a good thing. They are an effective tool that positively influences customers and clients.
MSSB Financial Advisors Embrace Digital Marketing: Where are You?
Following a pilot program that gave 600 financial advisors access to Twitter and LinkedIn, Morgan Stanley Smith Barney has taken the training wheels off and gave...
5 Steps for Financial Advisors to Identify their Ideal Client Type
Many top-performing financial advisors demonstrate the ability to identify and refine what we, at ClientWise, call the ideal client type. This is a targeted demographic...