The ClientWise Blog

How To Host A Client Appreciation Event with Purpose

Posted by Alix Purcell on Dec 4, 2014 10:51:54 AM


So you're thinking of hosting your own client appreciation events? So how do you get people to come, how do you get them to stay, and—most importantly—how do you achieve the REAL objective of making your clients aware of just how much you appreciate them?

Well, the most obvious is to show your clients that your objective is different from all the other events that crowd their calendar. So rather than generating the reaction “Oh, another cocktail party where I’ll be faced with sales pitches disguised as awkward conversation and over-eating,” go for something else.

Think about the real purpose behind your client appreciation event by considering the following in your planning:

Read More

Enjoyed this article? Click here to subscribe!

ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.

Topics: Client Acquisition, Client Engagement

Keep Your Marketing in Mind Even After You’ve Snagged the Client

Posted by Alix Purcell on Nov 14, 2014 3:00:00 PM


If financial advisors choose to invest the time and money to create an online presence, they better believe that people are going to place some value in it and except to see that carried through in their experience as the client. Content marketing works because people take to heart, or want to take to heart, what they read. The phrase "don't believe everything you read online" was coined specifically because of people's propensity to do so.

Read More

Enjoyed this article? Click here to subscribe!

ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.

Topics: Marketing Approach, Client Engagement

7 Strategies to Effective Client Communication in a Volatile Market

Posted by Alix Purcell on Nov 3, 2014 10:30:00 AM


I recently had a conversation with an investor who expressed frustration regarding her financial advisor’s lack of urgency in reaching out to her after the recent market adjustment earlier this month. In these times of market volatility, how much volatility is enough for you as an advisor to feel inclined to reach out to your clients? I’ve heard some investors say that several days in a row of 300-400 points would get their attention, for others it might take much less.  With the anxiety around the recent market correction, it is tough to know how to react in front of clients. On the one hand, you don’t want to overreact and cause unnecessary concern for your clients, but on the other hand you don’t want to leave them feeling as though they aren’t getting the attention or information they deserve. Here are some tactics to consider, and some to start implementing today, to avoid frustrated investors in the event of another market change:

Read More

Enjoyed this article? Click here to subscribe!

ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.

Topics: Communication, Client Engagement, Planning

5 Critical Marketing Questions Financial Advisors Must Ask Themselves

Posted by Alix Purcell on Oct 14, 2014 10:30:00 AM


As of 2013, the number of registered financial advisor representatives with a FINRA-member firm was roughly 700,000. With this number steadily increasing year after year, your marketing strategies must do the same. Research proves that 86% of advisors do not have distinct and/or consistent marketing and client acquisition strategies.  As a financial advisor, progression is key when it comes to marketing, but relying on the same tactics and strategies you've used for previous years will not give you an advantage, nor will it keep you differentiated among your competition.

Read More

Enjoyed this article? Click here to subscribe!

ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.

Topics: Client Acquisition, Marketing Approach, Client Engagement

Financial Advisors, Could Your Webpage Be Costing You Clients?

Posted by Alix Purcell on Sep 16, 2014 12:58:00 PM


You are probably at a point in your career where you're acquiring clients in a variety of ways.  If you have an active professional network, you might be finding centers of influence in lawyers and CPAs who refer you clients. If you have developed strong relationships with your current clients, you are probably also receiving referrals from them on a somewhat regular basis. Perhaps when you receive these referrals you’re introduced via email, maybe even in person. Either way, you can almost guarantee that when it comes time to make a decision, that referral will visit your website before they contact you.

 

Read More

Enjoyed this article? Click here to subscribe!

ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.

Topics: Client Acquisition, Social Media, Marketing Approach, SEO, Client Engagement, Website Design

5 Actions Financial Advisors Should Take on Social Media TODAY!

Posted by Alix Purcell on Sep 11, 2014 10:00:00 AM


In August we published a blog about going digital in one weekend. Have you done it yet? Well, if not, you’re missing out. Social media expert Amy McIlwain, who specializes in the financial services industry, explains exactly why in her recent article “20 Astonishing Social Media Statistics for Financial Advisors.”

 

Read More

Enjoyed this article? Click here to subscribe!

ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.

Topics: Client Acquisition, Social Media, Technology, Communication, Marketing Approach, Client Engagement

7 Killer Questions You Should Be Asking Your Clients

Posted by Alix Purcell on Aug 12, 2014 10:30:00 AM


Your relationship with your clients is as important as your financial advising of them. They view you as a trusted partner in their day-to-day lives as much as they see you as a keeper of economic knowledge. Rather, I should say, they’re supposed to view you as a trusted partner. In some cases this is too immediately assumed. 

 

Read More

Enjoyed this article? Click here to subscribe!

ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.

Topics: Coaching, Communication, Client Engagement, Learning

Financial Advisors! Take The Wheel... It's Time To Drive Your Business

Posted by Helene Mazur on Jul 24, 2014 11:55:00 AM


If you are like most financial advisors you started in the business with one or two clients and over the years have worked really hard to add new names to your client roster. You fill your arsenal with credentials and a growing list of clients, and your days get busier and busier. On some days, it might even feel like your clients are running the show.  

 

Read More

Enjoyed this article? Click here to subscribe!

ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.

Topics: Client Acquisition, Client Engagement, Relationship Management

5 Critical Marketing Tactics Every Financial Advisor Should Know

Posted by Joe Del Bene on Jun 11, 2014 9:21:00 AM


Do you have your bases covered when it comes to the scalable growth of your business?  Though there are many tactics available to financial advisors,  we've discovered, based on our proprietary research, the 5 most important tactics that are essential to the growth of any advisory practice.

Read More

Enjoyed this article? Click here to subscribe!

ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.

Topics: Business and Operations Management, Marketing Approach, Business Development, Client Engagement

Top 5 Areas of Focus for Financial Advisory Teams

Posted by Alix Purcell on May 29, 2014 12:47:00 PM

 

At ClientWise, we’re frequently approached by clients looking for that one “fix” that’s most crucial to their success. While as a rule we don’t believe in a “secret sauce” or a pre-defined process that works for everyone, there are areas in which any team would benefit from seeking improvement.

Read More

Enjoyed this article? Click here to subscribe!

ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.

Topics: Business and Operations Management, Organizing Priorities, Client Acquisition, Leadership, Team Development, Client Engagement

Letting Go to Grow - Team Building for Financial Advisors

Posted by Ray Sclafani on May 20, 2014 1:24:00 PM


Often in life and in business we’re faced with the challenge of letting go of old belief structures in order to create the space necessary to make room for new ones that prepare us for greater successes. In my 20 years of coaching financial advisors, I’ve come to realize that the biggest transition many advisors experience is in reframing their image to clients when they move from being soloprenuers to creating their own team or firm. This can potentially make them more profitable and provide great learning opportunities for them as leaders, but it is not without its challenges.


While this transition is different for every team leader based on his or her individual goals and financial advisory team dynamic, there is a “letting go process” that seems to work for many of our coaching clients. When asked the question “how do I even begin?” I tend to reply with something along the lines of the following:

Read More

Enjoyed this article? Click here to subscribe!

ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.

Topics: Coaching, Organizing Priorities, Business Development, Team Development, Client Engagement, Planning, Trust

Getting The Most Out of Your LinkedIn Analytics

Posted by Alix Purcell on Mar 25, 2014 9:25:00 AM

 

For many financial advisors LinkedIn has been a largely underused marketing tool. Even those who have a fully updated and complete profile might not be tapping into the full worth that this resource offers. According to LinkedIn, as of February 6, 2014 LinkedIn had 277 million users, with 84 million of those in the United States. It is also the clear choice for professionals using social media as a driver for their business, as it accounts for 64 percent of visits from social media channels to corporate websites (Twitter only accounts for 14%). It can be an incredible prospecting and client acquisition tool for advisors, but you have to commit the time to make it work for you. 

Read More

Enjoyed this article? Click here to subscribe!

ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.

Topics: Client Acquisition, Social Media, Marketing Approach, Client Engagement

Top 3 Most Popular ClientWise Blog Posts for February

Posted by Chris Holman on Feb 28, 2014 9:39:00 AM


With the short month, bad weather, and general busy-ness of February...you may have missed some of our more popular blog posts.

Read More

Enjoyed this article? Click here to subscribe!

ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.

Topics: Client Acquisition, Client Engagement

Financial Advisors: 11 Steps to Delivering Bad News to Clients

Posted by Chris Holman on Feb 18, 2014 11:54:00 AM


If trees grew to the sky and the markets never declined, it would be relatively easy being a financial advisor…at least from the standpoint of sharing “bad news.” 

Read More

Enjoyed this article? Click here to subscribe!

ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.

Topics: Communication, Client Engagement

Should Financial Advisors Have a Minimum Account Size?

Posted by Chris Holman on Feb 13, 2014 2:08:00 PM


We see a large number of financial advisors who struggle with whether or not to establish an account minimum for their clients. Yet, a recent study that we undertook reveals a striking result. Financial advisors who diligently adhere to a minimum account size report 122% more assets on average per team member, than those who do not.

Read More

Enjoyed this article? Click here to subscribe!

ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.

Topics: Client Acquisition, Client Engagement