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Getting The Most Out of Your LinkedIn Analytics
For many financial advisors LinkedIn has been a largely underused marketing tool. Even those who have a fully updated and complete profile might not be tapping into the...
Marketing Tip: Segmenting Prospects by Their Readiness to Change
All prospects are not created equal. By segmenting prospective clients by means of their dissatisfaction levels and willingness to change, financial advisors can greatly...
How Successful Financial Advisors Find Motivated Prospects
For financial advisors looking to initiate a relationship with a prospective client, the real competitor is the status quo. It is not any other company, organization, or...
A Key Ingredient in Financial Advisors’ Marketing to Millennials
Trust is a key factor in any sales relationship. Clients don’t buy from people (or entities) that they don't trust. For financial advisors who aspire to market to...
How Millennials Can Save the Financial Services Industry
Much has been written about the “graying” of the financial services industry: The median age of the 300,000+ financial advisors in the USA is about 50. 21% of advisors...
Financial Advisors: 5 Quick Ways to Improve Your Real-Time Presence
One of the most genuine and real aspects of the Ellen DeGeneres selfie, is the smiles. Check out this photo. Every one of these stars and celebrities has a glowing and...4 Team-Building Takeaways from Google’s Hiring Standards
I recently read a NYT op-ed piece about Google’s hiring process called “How to Get a Job at Google.” It got me thinking about how we coach financial advisors to engage...
Top 3 Most Popular ClientWise Blog Posts for February
With the short month, bad weather, and general busy-ness of February...you may have missed some of our more popular blog posts.
Shoulda-Woulda-Coulda: Turn Your Regrets into Big Opportunities
"I wish that I were more successful…" "If only I had gotten my CFA…" "I should have gone independent…" "I wish that I could spend more time with my family…" "Where would...
4 “Magical Solutions” That Top Financial Advisors Have in Common
If you’re a financial advisor, or part of a financial advisory team, and someone could offer you a “magical solution” that could more than double your business…what is...
Breakup Emails as Prospecting Tools? Like Totally Awesome!
If the sales process for financial advisors is like the dating process, than breakup emails are a disruptive tool that is intended to trigger an emotional reaction (and...
Financial Advisors: 11 Steps to Delivering Bad News to Clients
If trees grew to the sky and the markets never declined, it would be relatively easy being a financial advisor…at least from the standpoint of sharing “bad news.”
Should Financial Advisors Have a Minimum Account Size?
We see a large number of financial advisors who struggle with whether or not to establish an account minimum for their clients. Yet, a recent study that we undertook...
How to Increase Your AUM by 49%: Set Clear Goals…and Reflect Back!
Never look down to test the ground before taking your next step; only he who keeps his eye fixed on the far horizon will find the right road…Dag Hammarskjold