The ClientWise Blog

How to Convert the Right Clients into Advocates

Posted by Ray Sclafani on Feb 8, 2016 11:31:08 AM

What exactly constitutes a “client advocate?” Advisors are often rather liberal in their definition, including those clients who, from time to time, provide an occasional referral to a friend or business associate who directly asks for it. Others include those clients who tend to provide a continual stream of referrals, even though those referrals are almost always the “wrong” types of clients – those who don’t fit your ideal client profile.

We define advocates as that select subset of your clients who...

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Topics: Client Acquisition, Client Engagement, loyal client advocates, financial advisor introductions