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Marketing & Communication (8)

Hedge Funds Set To Barrel into Wealth Management Space

Financial Advisors…brace yourselves for more competition! Come mid-Fall, hedge funds could be pitching their services to wealth management clients with alluring...

Irony! As Opportunities Increase, Financial Advisors Decrease

It’s a paradox! Just as opportunities for financial advisors are on the rise, more advisors than ever before are leaving the industry. A study by research firm Cerulli...

Improve Your Marketing with a Free Assessment

Marketing is one of the most critical activities in the ClientWise Professional Advisory Model™ (PAM™). An effective marketing campaign leverages your branding message...

Marketing Idea for Financial Advisors: Americans Who Retire Abroad

There’s some interesting research that indicates the number of Americans who will retire abroad is likely to grow by 9 times, over the next few years. As a marketing...

4 Proven Media Relations Strategies that Work for Financial Advisors

Many financial advisors want more exposure in the media. It’s a no-brainer really. Media attention raises your awareness with potential clients, potential professional...

How Financial Advisors Use Client Surveys to Transform Their Business

Marketers have long known that Client Surveys are a good thing. They are an effective tool that positively influences customers and clients.

MSSB Financial Advisors Embrace Digital Marketing: Where are You?

Following a pilot program that gave 600 financial advisors access to Twitter and LinkedIn, Morgan Stanley Smith Barney has taken the training wheels off and gave...

5 Steps for Financial Advisors to Identify their Ideal Client Type

Many top-performing financial advisors demonstrate the ability to identify and refine what we, at ClientWise, call the ideal client type. This is a targeted demographic...

Financial Advisors! 5 Clues That Your Networking is Not-Working

Networking is one of those activities that a lot of people do…poorly. Hardly surprising! There’s something vaguely intimidating about entering a room full of strange...

Financial Advisors: Ask a Question. Change a Life.

Powerful questioning – the ability to ask questions that reveal information necessary to provide maximum benefit for the client in the coaching relationship – is one of...

3 Tips for How Financial Advisors Can Serve Up a Fresh, New Website

For financial advisors, a website is the gateway to your practice for potential clients. An interesting, informative website serves to welcome potential clients and help...

Financial Advisors: Do you really want to “pitch” your clients?

I subscribe to SmartBrief, a service that I find very valuable. The company is on a mission to “save you time and keep you smart.” (Great value proposition, btw.) Each...