The Social Media Revolution is under way! Statistics show that half of the entire world uses social media so you can bet that your target markets are already socially engaged. In March of 2013, 30% of advisors reported that compliance is biggest challenge with social media. Since the SEC’s recent decision to open the door for advisors using social media, there’s now few excuses for advisors to avoid social media.
Financial advisors can tap into the honey pot of social marketing by learning what the three biggest social media vehicles are and how to use them. From a business standpoint, social media can be defined as an interactive platform from which individuals and communities create and share user-generated content, a social software which mediates human communication. Because we receive so many questions from advisors on social media best practices, I want to share a kind of “cheat sheet” of the “Big 3” networks.
Still not convinced social media is right for you? This article should be pretty convincing.
With more than 1 billion users, Facebook is the largest of the social networks. What do people use Facebook for? More than anything, Facebook users are engaged by pictures and videos.
Financial advisors can take advantage of this interactive crowd by sharing tent that provides you audience with value.
Try sharing a quick YouTube video of yourself explaining the top three reasons why people need an advisor.
Facebook users are a fast-moving community. Keep up by batching your posts and scheduling them in advance.
If you’re new to Facebook, check out these articles created just for advisors:
- Putting on a Good Face(book)
- 5 Ways to Use Facebook to Maintain a Positive Internet Reputation
- Getting Facebook Followers
- Managing Your Facebook Page: There’s an App for That!
- 4 Tips for Financial Professionals on Facebook
Twitter is a beast of a different nature. With only 140 characters to spare, Twitter doesn’t allow users to waste any space!
Advisors will have the biggest impact on Twitter by sharing links and quick tips. For instance, if you’re an active blogger, sharing a link to a recent blog post is a great way to provide useful information to viewers while directing web traffic to your website.
Another great way to interact with Twitter users is to ask questions or start a conversation. One more tip? Twitter users love humor.
If you’re just getting started on Twitter, here’s a quick list of reading material that will be helpful:
Author: Maggie Crowley of Advisor Websites
AdvisorWebsites award-winning web-based platform is used by thousands of financial professionals to create and manage compliant and user-friendly websites. For more than ten years, our straight forward financial website development options and easy-to-use content management system (CMS) allow advisors to pick the design elements and information you want without worrying about technical details.