Kay Lynn Mayhue, CFP®, AEP®, RFC® — President & Partner at Merit — on trading the advisor's chair for the CEO's desk.
When Kay Lynn first came to ClientWise, the firm sat around $300 million in AUM — strong, but a practice that had quietly outgrown her. She'd hit what she calls, borrowing from Dan Sullivan, the "ceiling of complexity": more success stops being the answer, and becomes the problem.
"So many of the people that get in our industry, some never get out of it. I'm so grateful ClientWise gave me the opportunity to think about bringing that advisor role into the next phase."— Kay Lynn Mayhue
Her first ClientWise Business Builder Academy™ workshop wasn't another growth tactic, it was a mirror. A name for the role she'd been playing without meaning to, and a framework for stepping out of it.
"I would look back at myself as that lone ranger. That's truly where I was when I walked into that meeting."— Kay Lynn Mayhue
Business Builders Academy™ moved Kay Lynn from marketing into operations, then into strategic thinking about the business itself. As the team scaled, one gap stood out: the people helping build the firm hadn't been given a stake in it.
"About 85% of our leadership team and our advisor community is equitized in a meaningful way. Without that, I don't know that we would have known where to start."— Kay Lynn Mayhue
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