This past week, former NBA ballplayer Shaquille O’Neal could be seen wandering around South by Southwest Interactive in Austin, Texas; meeting entrepreneurs, checking out the latest start-ups, buying gadgets, and sharing his opinions on pretty much everything. He also seemed to be enjoying himself. “I’m the world’s tallest geek” he said.
ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.
Topics: Entrepreneurs, Marketing Approach
With more than 330,000 financial advisors who are working in the good ol’ USA, investors have a lot to choose from when seeking financial advice. What differentiates the successful financial advisor business from the so-so? We would submit that marketing has a lot to do with it.
ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.
Topics: Marketing Approach
Last week, we set the stage for creating your own “genius” financial advisor marketing plan in 4 easy steps, which are: 1) Assessment, 2) Goals, 3) Activities, and 4) Self Coaching.
ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.
Topics: Marketing Approach
For successful financial advisors, the importance of a good value proposition cannot be overstated. We have discussed this at length…here and here. I recently bumped into a value proposition that was devastatingly simple and effective. (And the financial advisor has granted permission to share it)
ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.
Topics: Marketing Approach
From working with thousands of financial advisors over the years, I have two observations when it comes to successful financial advisor marketing plans:
ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.
Topics: Marketing Approach
One of the interesting revelations to successful financial advisors is that other professional service practitioners in different professions face many of the same marketing challenges as financial advisors.
ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.
Topics: Marketing Approach, Business Development
As executive coaches who focus on guiding financial advisors to grow successful advisory practices, we work with many advisors on the development of their marketing strategies and plans. We have observed that a critical success factor in the very best marketing plans are having clearly defined “ideal client profiles”.
ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.
Topics: Marketing Approach, Business Development
ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.
Topics: Social Media, Marketing Approach
Is social media marketing an option or a necessity for the successful financial advisor today? Although, in the words of Mark Twain, “All generalizations are false, including this one.” The following can be said.
ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.
Topics: Client Acquisition, Social Media, Marketing Approach
For a variety of reasons, the financial advisor workforce is getting older. Although there are a number of important implications to this trend, one widely-held view is that senior advisors will not be able to attract and engage the younger Gen Y investor with their marketing...by virtue of an unbridgeable generation gap.
ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.
Topics: Client Acquisition, Marketing Approach, Business Development, Millennials
I’m reading a first-rate new book, Uncommon Service: How to Win by Putting Customers at the Core of Your Business, by Harvard Business Professor Frances Frei and global thought leader and consultant Anne Morriss. This is a book with vital insights for the elite financial advisor, especially with respect to their financial advisor marketing.
ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.
Topics: Leadership, Marketing Approach
Financial Advisors…brace yourselves for more competition! Come mid-Fall, hedge funds could be pitching their services to wealth management clients with alluring commercials, billboards, brochures, websites and social networking. That’s because the JOBS Act, passed by Congress and signed into law in April, opened the door to hedge fund advertising. The Securities and Exchange Commission on Wednesday published rules governing this shift and opened a 30-day comment period.
ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.
Topics: Business and Operations Management, Marketing Approach
It’s a paradox! Just as opportunities for financial advisors are on the rise, more advisors than ever before are leaving the industry. A study by research firm Cerulli Associates reveals that the ranks of U.S.-based financial advisors fell by 2.3 percent or 7,000 in 2011. The firm expects this trend to continue, with the industry losing approximately 19,000 advisors during the next five years.
ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.
Topics: Leadership, Marketing Approach
Marketing is one of the most critical activities in the ClientWise Professional Advisory Model™ (PAM™). An effective marketing campaign leverages your branding message to connect with potential clients, professional advocates and industry influencers as well as solidifying your message with current clients.
ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.
Topics: Marketing Approach
There’s some interesting research that indicates the number of Americans who will retire abroad is likely to grow by 9 times, over the next few years. As a marketing idea for financial advisors, why not build an expertise in the needs, concerns and aspirations of soon-to-retire Americans who are considering an overseas move?
ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.
Topics: Client Acquisition, Marketing Approach, Business Development
ClientWise is the premier business and executive coaching firm working exclusively with financial professionals.
