The ClientWise Blog

Your Business Plan: Play to Your Strengths, and Follow Your Passion

Posted by Chris Holman on Nov 19, 2013, 12:04:00 PM

We have observed that financial advisors who are focused on building their business plans each year tend to begin the planning process early.


For some, this means spending the months of October and November completing preliminary planning stages, e.g. analyzing the internal and external environments, gathering input from the entire team, organizing a business planning off-site, etc.


As part of your business planning process for the coming year, here are two additional themes that might interest you and your team…and be worthy of further exploration:


  • Play to Your Strengths
  • Follow Your Passion


Play to Your Strengths

By playing to your strengths you accentuate the positive, not the negative. Here are a number of helpful resources to that help you identify and accentuate your strongest areas, for you and your team:



Follow Your Passion

Following your passion is a short and snappy cliché, yet accomplishing this in a sustainable manner is trickier than it might seem:


  • Todd Henry, author of Die Empty: Unleash Your Best Work Every Day, points out that following your passions that are governed by “What can I get?” are not as long-lasting. Passions that are governed by “What can I give?” are much more meaningful and sustainable, however.
  • Cal Newport, author of So Good They Can’t Ignore You deflates the follow-your-passion proponents. More specifically, Newport espouses this maxim, “Cultivate your passion.” He maintains that few of us are born with pre-existing passions, and that identifying passions with which to follow is as much a result of hard work, self-awareness and the patience to discover what we enjoy and are truly excellent at.
Looking for more business planning resources?  Look no further then the ClientWise Blog!


In the coming weeks, we’ll have more posts that support the business planning process. We trust that you found today’s account interesting and informative.


How Successful Financial Advisors Find New Clients

Enjoyed this article? Click here to subscribe!

ClientWise is the premier financial advisor coach focused on business development and management best practices for financial advisors.

Topics: Planning