I can’t begin to tell you how many financial advisors, when asked to identify their target niche market, will list women as one of their targets.
How exactly can a group that represents more than half (51%) of the entire U.S. population possibly be considered a niche? Think about it for a minute. You would rightly scoff at any advisor who identified “men” as their target niche, yet for some reason, a great number of advisors feel that the majority of our population somehow qualifies as a niche.
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