For today’s financial advisor who wants to position him or herself as a thought leader and connect with potential clients, blogging is a differentiator. A year or two ago, blogs were an option: today, leading advisors and industry influencers are blogging, using their blogs as a launching pad into social networking and receiving recognition from the media, potential clients and other advisors for their blogging efforts.
If you’re a financial advisor who doesn’t want to be left behind, our tips on getting started in blogging are designed to help you:
- Decide if blogging is right for you
- Start and sustain a blog that will gain the attention of potential clients, members of the media and industry influencers
- Get your blog noticed and bring more traffic to your website